The 30th National Book Expo opened on July 15 in Jinan, Shandong province, hosted jointly by the National Press and Publication Administration, Shandong provincial government and Jinan municipal government.

With main venue in Jinan's Shandong International Convention and Exhibition Center and two sub-venues in Yantai and Tai'an, the expo covers a total of area of 100,000 square meters.

The expo is joined by over 1,600 publishing organizations and exhibits over 400,000 publications and cultural merchandises.