Yuncheng's fruit industry took center stage at its inaugural International Fruit Expo, attracting some 500 business people from around the globe from Nov 7 to 9.

The city in Shanxi province is renowned for its fruit production and ranks top at city-level nationwide for its output.

The first Yuncheng International Fruit Expo opens at the Yuncheng Agricultural Convention and Exhibition Center on Nov 7. The three-day expo was organized by the China Fruit Marketing Association and the local government to boost trade and investment in the city's fruit industry. [Photo/sx.people.com.cn]

More than 50 merchants from 14 foreign countries and regions attended the event organized by the China Fruit Marketing Association, broadening the overseas market for Yuncheng as well as increasing cooperation and communication with domestic wholesalers.

Locally, 13 counties and cities of the Yellow River golden triangle region, including Linfen in Shanxi and Sanmenxia from Henan, promoted their fruit at the exhibition.

A fruity display greets guests at the first Yuncheng International Fruit Expo, held from Nov 7 to 9. [Photo/sx.people.com.cn]

The entire industrial chain of fruit production was on display from final products to seedlings, and farm machinery.

A dozen of e-commerce platforms, such as Suning.com and JD.com attended the trade exhibition. Summits, tourism promotion, and trainings were held over the three days in order to promote the fruit industry and attract investment.

A dozen e-commerce platforms, such as Suning.com and JD.com, have booths at the expo to promote the trade of fruit from Yuncheng. [Photo/sx.people.com.cn]

Wang Yuyan, leader of Yuncheng, said, "The expo is expected to boost local food and agricultural industries as more investment from enterprisers will pour into the city through the promotion."

Yuncheng is able to grow a wide variety of sweet fruit due to varying range of temperatures and ample sunshine it experiences over the course of a year. In 2015, the city produced six million tons of fruit.?In response to?the Belt and Road Initiative, the city has exported some 130,000 tons of fruit to 37 countries and regions, such as the United States and Australia, for improving the international influence of?its fruit.