As part of our marketing mix, we'll label the product as a premium item with
above-average quality. It fits with our image as one of the top companies in the
business. 作為我們營銷組合的一部分，我們要使這一產品成為高品質的象征。這才符合我們業界領頭羊的形象。
It shouldn't be too hard to market our great new diet pill. It satisfies a
need for many people who want to lose some
weight. 銷售我們新的減肥藥應該不會太難。它滿足了許多想減肥的人的需要。
I like dealing from a position of strength, so let's identify all our
weaknesses up front and work to eliminate
them. 我喜歡從我們的強項入手，所以讓我們來找出自身的所有缺點，并消除它們。
Our target customers are the 25-35 year olds. They have a lot of
discretionary buying power. 我們的目標消費群在25-35歲之間。他們有很強的可支配購買力。
Our tires are the best on the market. Let's sponsor a car-racing team to
prove it. 我們的輪胎是市場上最好的。讓我們來贊助一個賽車隊來證明這一點。
We're behind the competition. They've had similar items out for some time.
What can we do to get market penetration for our
product? 我們在競爭中處于劣勢。他們相似的產品已經上市一段時間了。我們怎樣使我們的產品獲得市場突破？
Our market share is dropping. We need to increase sales. Let's offer
customers a discount. 我們的市場份額在下降。我們需要提升銷量。我們給顧客打折吧。
We need to know if this campaign is meeting our objectives. Let's measure its
effectiveness by using a unique telephone
number. 我們要知道這次活動能否達成我們的目標。讓我們使用一個獨特的電話號碼來測試它的有效性。
