男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

US EUROPE AFRICA ASIA 中文
Business / Technology

Xiaomi probed for misleading consumers

(China Daily) Updated: 2015-09-30 09:25

Xiaomi probed for misleading consumers

Reporters visit the first Xiaomi store opened in Taipei, China's Taiwan, Aug 6, 2015.[Photo/Xinhua]

Chinese smartphone vendor Xiaomi Corp is under investigation for alleged violation of the country's new advertising law, a financial news outlet reported on Monday.

Industry regulators have initiated an investigation into the Beijing-based handset maker on suspicion of using phrases including "the best" to describe its products online, according to a report by the Securities Daily .

The Haidian branch of the Beijing Administration for Industry and Commerce said in a statement that its behavior could violate the country's new advertising law, which bans enterprises from using superlative adjectives, including "the most advanced", in promotions.

Xiaomi is the first Internet enterprise to be probed after the law became effective on Sept 1.

The revised legislation is intended to protect consumers from advertisements which overplay and exaggerate product features.

The statement said law-enforcement staff had found evidence of suspect behavior on Xiaomi's official website after receiving a tip-off from a whistleblower.

Officials from Xiaomi and Beijing Administration for Industry and Commerce were unavailable for comment.

Zhu Dalin, an analyst at Beijing-based Internet consultancy Analysys International, said it is quite common for hardware manufacturers to resort to superlative adjectives in product promotion.

"The new law will have a certain impact on Internet companies," Zhu said, "but not too much-after all, consumers are so accustomed to clichés such as 'the super phone' and 'the omnipotent TV' that these phrases make no real sense to them now."

This is not the first time Xiaomi has been involved in a deceptive-advertising dispute.

In August, it launched a new smartphone, the Red Mi Note 2, which was promoted on e-commerce sites as equipped with panels from Japanese electronics giant Sharp Corp and the Taiwan manufacturer AU Optronics Corp.

But consumers found that the gadgets' screens were actually produced by Tianma Microelectronics Co Ltd, which is based in Guangdong province.

In response, Xiaomi said the information which had appeared on third-party e-commerce platforms was wrong, due to an employee error, and claimed it never said on its own website or at the launch event that the panels were from Sharp or AU Optronics.

"Such a dispute really hurts Xiaomi's corporate image," Zhu said.

"As an influential enterprise which boasts a sizable Chinese fan base, the company should have informed users of the panel issue beforehand, rather than wait until consumers dug out the truth."

Ma Si contributed to this story.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 台北县| 东山县| 合川市| 乡城县| 米脂县| 道孚县| 利津县| 西华县| 民和| 信阳市| 子洲县| 花垣县| 崇州市| 连城县| 齐齐哈尔市| 新化县| 新丰县| 咸丰县| 南江县| 芜湖市| 绥阳县| 新源县| 阜康市| 武汉市| 密云县| 河池市| 楚雄市| 汕头市| 阜新市| 原平市| 凤城市| 饶阳县| 扎兰屯市| 长武县| 南投市| 延安市| 穆棱市| 仁布县| 赤峰市| 拉孜县| 内丘县|