What also highlighted the carnival was the cultural and tourism exhibition zone, dedicated to intangible cultural heritage. Visitors had the opportunity to engage with traditional crafts such as Jing embroidery and calligraphy, explore the practices of traditional Chinese medicine, and sample specialty products from Central and Eastern Europe, such as Romanian wine, Bulgarian rose goods and Czech beer.

Co-hosted by the Beijing Bureau of Culture and Tourism and the Shijingshan district government, the carnival ran from June 20 to 22, featuring around 20 performances by international artists and troupes.