What sets the Strawberry Music Festival apart from other Chinese music festivals is its blend of musical diversity, youthful energy, and cultural inclusivity. Known for its eclectic lineups, the festival spans genres from pop and rock to electronic and hip-hop. For its Yokohama edition, international artists from countries like China, Japan, South Korea, and Thailand will headline, transforming the event into a cross-cultural celebration of music and creativity.

Since its inception in 2009, the festival has been hosted in 49 cities across China, attracting over 8 million attendees by December 2024. Given Japan's status as the world's second-largest music market, it was a natural and strategic choice for the festival's first international expansion.