The 2025 Sanya Rose Culture Festival opened on Wednesday evening at the Yalong Bay International Rose Valley in Sanya, Hainan province, marking the start of a 10-day celebration.

The opening ceremony featured original dance performances, theatrical scenes and a traditional Li ethnic wedding fashion show, blending orchestral music, ballet and intangible cultural heritage elements, captivating the local and international guests.

Running until April 18, the festival includes a rose-adorned pathway, floral float parades and pop-up musical performances across the coastal city. More than 150 multilingual love-themed messages decorate bridges, while nearly 10,000 roses will be given away to participants.