In addition, the consumption of outdoor pet scenes is becoming a new trend. Data shows that the "pet travel" category has increased by 33 percent year-on-year, with a surge in demand for lightweight backpacks, windproof jackets and leashes.

The four-corner insect-proof clothing launched by South Korean brand Tailhigh at the fashion week, which uses microcapsule essential oil and physical barrier technology, has caused a buying frenzy in the South Korean market upon its release.