Renowned fashion designer Li Wei, a professor at the Academy of Arts & Design at Tsinghua University, staged a fashion show during the press conference, presenting around 30 show costumes made from innovative fibers developed by the Tongkun Group and other leading Chinese fiber producers, incorporating various intangible cultural heritage techniques.

Chinese star triathlete Miao Hao and his wife walked the runway, demonstrating the fashionable appeal of functional fibers for sports.

Li Wei and French artist Laurent Lettieri, also presented an art installation resembling the DNA helix structure. Constructed with LED tubes and wires, this artwork captured the unity of technology and nature.