Ahead of the snow season, Erhe village ramped up preparations. The village has rebuilt a 2,000-meter circular road, opened a snow village market and added picturesque sites to boost visibility and online engagement.

Along the main road, more than 10 "Door-to-Door Culture" themed homestays have been established, where visitors can experience Northeast China's traditions — sitting on heated brick beds and enjoying local tea.

"Every night, the snow village hosts light shows, fireworks displays and other cultural activities to offer visitors a top-tier ice and snow experience," Lu said.