"Of All Beauties" is an unprecedented guided tour project at the Louvre Museum, selecting 108 pieces from the collection spanning all galleries, allowing visitors to appreciate art and history over more than ten thousand years through exclusive exhibition labels.

In line with the global strategy, L'Oréal China has partnered with the National Museum of China to embark on a brand-new cultural collaboration.

Lan explained that "Essentiality of Beauty" has three pillars, including "Thought" that invite guests from various industries to broaden our perspectives and ideas, the "Route" that inspires exploration, and "Showcase" for everyone to showcase their talents.

"Since our first day entering the Chinese market, we have actively participated in cultural exchange activities, such as the Zao Wou-ki exhibition. Ultimately, cultural exchange takes on various forms, with art being one of them," Lan said.