Data shows that from January to November 2024, the number of inbound foreign visitors nationwide reached 29.2 million, an 86.2 percent year-on-year increase, with 17.4 million entering visa-free, marking a 123 percent increase.

The topic "Going to China on Friday after work" even trended on South Korean social media, with a large number of Southeast Asian tourists booking flights to China's Northeast to experience its winter wonders.