"China is the irreplaceable growth engine and one of the most important overseas markets of General Mills," Su said. He added that their products have become a part of some Chinese consumers' lives and are emotionally connected with them.

"Behind our remarkable progress lies the consumer-centric innovation strategy, which enables us to deliver high-quality products to meet consumers' evolving demands," he said.

Su emphasized that the Chinese market is of great potential for consumer companies, considering its growing middle class, thriving digital economy, industrial upgrading and green initiatives. General Mills, with its three leading brands, is well-placed to capture the opportunities.