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Shanghai Masters attracted record-high number of on-site spectators

chinadaily.com.cn | Updated: 2024-10-14 22:19
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Italy's Jannik Sinner celebrates after winning his final match against Serbia's Novak Djokovic at the Shanghai Masters in Qizhong Forest Sports City Arena in Shanghai on Oct 13. [Photo by Gao Erqiang/China Daily]

To attract spectators, sponsor zones at the center were filled with tennis-themed activities, offering fans and visitors a tennis frenzy throughout the venue. A diverse range of exclusive merchandise also captured the hearts of collectors and tennis enthusiasts, such as plush toys shaped like tennis balls and rackets, with sales exceeding one million yuan a day, according to the organizers who called the event "a thrilling showcase of world-class tennis talent that has captivated hundreds of thousands of audiences across China, but also served as a driver to boost economy and integrate sports with business and tourism".

In addition, the Shanghai Masters offered a special ticket promotion "Ticket & Travel" for spectators, navigating tennis spectators to visit famous tourist attractions in Shanghai, including the Huangpu River Cruise and the grand exhibition of ancient Egyptian artifacts at the Shanghai Museum.

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