男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
China
Home / China / Society

F&B packaging births new generation of collectors

Big brands collaborating with popular IPs motivate consumers to upcycle, creating one-of-a-kind pieces, Cao Yin reports.

By Cao Yin | China Daily | Updated: 2024-10-03 09:04
Share
Share - WeChat
Bookmarks made from cup sleeves of milk tea beverages. [LIN MENGXI/FOR CHINA DAILY]

Business success

In August, milk tea brand Naixue joined hands with the Harry Potter movie series to promote a themed beverage with packaging featuring scenes and characters from the films.

After seeing the co-branded promotion, a woman from Guangdong province, 25, who calls herself Qiu, bought the drink and "immediately decided to transform the brown, plaid-patterned packaging with the Harry Potter English logo into a handbag for one of my friends, who is a Harry Potter fan," she said.

"I didn't want to waste such fabulous and high-quality packaging. It deserves to be further developed to become more useful," she said.

Harry Potter-related products, such as toys and water bottles, can be pricey. "But the handcrafted upcycled bag from the co-branded business was affordable and met the preference and needs of my friend," she said.

In other words, co-branded promotions have provided fans of IPs with easier channels to collect IP-related products while stimulating consumer spending, she added.

"It's a successful business," said Xiaogezi. "Milk tea by itself is not considered important, as many consumers desire co-branded packaging with logos or designs, and relevant gifts such as cotton bags, keychains and stickers."

According to Kamen, a media portal focusing on China's beverages sector, 231 co-branded marketing campaigns took place among 22 mainstream beverage brands in 2023.

Specifically, cartoon-related co-branding promotions took up the largest share with 61 percent, while TV drama and computer game co-branding tied for second with 17 percent each.

The IPs that brands select, along with emotional value or chemistry stimulated by co-branding, have become critical factors for consumers' purchasing decisions, effectively promoting sales growth, Kamen said.

Naming co-branding a norm in the market, it noted that the strategy has also become a golden channel for many brands to awaken dormant users and expand potential ones.

Zhu Danpeng, an independent food and beverage analyst based in Guangzhou, once lauded the co-branding campaigns, saying, "It's a good marketing strategy and an inevitable trend, especially among younger generations."

However, he emphasized that regardless of the business promotions, the essence of catering consumption should always be the products and services themselves.

|<< Previous 1 2 3   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 家居| 廊坊市| 沧州市| 迁安市| 奉节县| 泉州市| 湟中县| 德昌县| 渭南市| 宁城县| 东光县| 石泉县| 加查县| 西宁市| 贵阳市| 大悟县| 丹凤县| 高邑县| 伊宁县| 康马县| 扶沟县| 扶余县| 乌鲁木齐市| 惠州市| 原阳县| 额尔古纳市| 龙江县| 同心县| 三穗县| 华安县| 元谋县| 福州市| 海林市| 镇远县| 云和县| 博湖县| 寿光市| 临漳县| 华容县| 长武县| 泉州市|