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Plateau's textiles have high standards

Fashion brand founder is committed to keeping cultural heritage alive for global runways, Wang Xin reports in Shanghai.

By Wang Xin in Shanghai | China Daily | Updated: 2024-07-09 05:50
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A Tibetan model showcases clothing primarily made of yak wool during a fashion show staged on June 28 in Madoi. [Photo provided to China Daily]

Guo's experiences also depict a story of pursuing excellence, aiming at the top and transcending boundaries. Actually majored in philosophy and economics in her senior education, Guo gave up her job as a teacher in 1991 and worked in a textile factory.

"I knew nothing when I entered the industry but I worked hard to stand out and succeed in the textile sector," Guo says.

After becoming a technical expert in her first factory, Guo was invited to work in Germany in 2000 where she became a world-leading technical master in the textile program with more than 200 technical patents. After returning to China for 10 years and leading a big team as a supplier for top international luxury brands, Guo founded Sandriver in 2012 in Shanghai's Jinshan district.

"The quality of Chinese manufacturing is already top-notch. However, there are few Chinese brands that showcase the spirit of Chinese craftsmanship and can compete with foreign luxury names on the world stage," Guo says.

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