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French company Danone confident on China's market prospects

chinadaily.com.cn | Updated: 2024-05-08 10:34
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Mizone+ Electrolyte receives very positive market feedback shortly after its launch. [Photo provided to chinadaily.com.cn]

Devoted to "Healthy China", Danone has been constantly innovating its products for Chinese consumers. The latest move is to further enlarge the diverse nutritional realm by launching two innovative IMF ranges, Aptamil ZhuoZhen and Aptamil YouYi, which represent the latest research achievements that build on Danone's deep insights into the China market.

Attending the launch ceremony of the two new Aptamil ranges, Sylvain Fourrière, Consul General of France in Guangzhou, said: "The strong bond that exists between our two countries has facilitated the entry of Danone products into China. This is particularly the case for the European brand Aptamil which is now very popular with Chinese families."

Fourrière added that, over the past three decades, as a pioneer company in the Chinese market, Danone has benefited from and actively contributed to the thriving relationship between France and China, and the company has always been able to put its products at the service of Chinese consumers and professionals who are increasingly sensitive to healthy, innovative and environmentally friendly products.

"Through these efforts, Danone looks forward to contributing to a healthier future for people and the planet, within the framework of the strengthened Sino-French relations," de Saint-Affrique summarized.

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