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Reignwood Group's diversity exemplifies benefits of BRI

By Yuan Shenggao | chinadaily.com.cn | Updated: 2023-10-19 18:20
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A dancer performs at a sports event sponsored by War Horse, a functional beverage brand owned by Reignwood. [Provided to chinadaily.com.cn]

Unabated efforts

Since VOSS China was put into operation, it has engaged in multiple charity events, such as assisting in employment, rural vitalization and education.

To date, the VOSS production facility has provided hundreds of jobs for local residents and spurred development of the local infrastructure, logistics, trade in farm produce and tourism services.

In 2011, the Reignwood Culture Foundation was founded, focusing on cultural heritage preservation and promotion, international cultural exchanges and youth education. It has carried out more than 170 cultural programs, including the Beautiful China and the Silk Road Journey series.

The Silk Road Journey photography exhibition was launched in 2015 to showcase the history and evolution of cultures and customs of countries along the ancient trade route. It has so far attracted more than 100,000 visitors and won wide acclaim in China and abroad.

Reignwood has also organized and sponsored a long list of other cultural events to promote traditional Chinese culture, encourage people-to-people exchanges and advance the development of the BRI.

From being the pacesetter of Chinese functional beverages to an industry-leading player in the wellness industry, an advocate of cultural exchanges between the East and the West and a creator of new landmarks for international people-to-people cooperation, Reignwood is a front-runner of high-quality green development, continuously seeking new breakthroughs.

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