Another event that commenced on the same day was the MODE exhibition, which is being held at IM Shanghai. The event is attended by professional buyers from around the world seeking to procure the latest collections by domestic and foreign designer brands.

Raphael Deray, a buyer for the French department store Printemps, said, "There are many talented designers in China who have integrated Chinese historical and cultural elements into their creative works. This trip to Shanghai Fashion Week is a good opportunity for us to discover new people and introduce them to the European market."