An extravaganza of cultural and tourism activities will be held across scenic spots in Beizhai, as well as local cherry plantations, with the aim to create a new ecological sightseeing tourist area integrating "flower appreciation, folk custom experiences, tea tasting, leisure, and shopping".

A photography contest is underway, calling for photographers and shutterbugs to showcase the natural beauty of Laoshan district in spring.

Visitors are encouraged to post videos of the cherry blossom festival on video-sharing mobile apps like Douyin, the Chinese version of TikTok.

A design competition is also underway, inviting college students to show their innovative designs for the promotion of local agriculture products, tourism, and other sectors.

Seven routes to admire cherry blossoms were released to promote flower tours, spring camping, and limited edition products for the spring.