Enhance the quality and brand development capabilities of enterprises

The country strives to create domestic and international well-known brands, improve the brand cultivation and development mechanism, and create Chinese boutique and "century-old stores".

It will encourage enterprises to implement quality brand strategies and establish brand cultivation management systems. The country will continue to hold the "China Brand Day" series of activities, and will support enterprises in strengthening brand protection and safeguarding their rights, and crack down on brand counterfeiting and trademark infringement in accordance with the law.