Fashion house showcases traditional appeal with modern elegance, He Qi reports in Shanghai.

Alongside the other houses of the LVMH group, Dior is presenting the plurality of its heritage and virtuoso inventiveness at the China International Import Expo from Nov 5 to 10 in Shanghai, a unique event that reaffirms the unbreakable ties between Dior and China.

Dior has participated in the CIIE three times since 2019. This time's participation has further deepened the understanding of Chinese culture and continued the indissoluble bond with China.