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My CIIE Story ? Great Opportunity: Expo leads Uniqlo into a bright tomorrow

By Wu?Jalin | chinadaily.com.cn | Updated: 2022-10-28 14:01
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Uniqlo's down jackets are on display. [Photo/CIIE Bureau]

During the fifth CIIE, Uniqlo will have a 1,000-square-meter booth that comprises four sections and features 10 series of products. At the technology section, a 2.5-meter-tall Heattech thermal underwear will be premiered, and ultra-light down outerwear, which is portable, waterproof, and antistatic, will also be displayed. Products designed by pioneering designers will make their world debut at the fashion zone, while jeans will be showcased at the quality section.

The sustainability section will feature recycled fleece fabric and an interactive device that shows how plastic bottles are turned into clothes.

Uniqlo has been operating in China for 30 years and presently has nearly 900 shops in more than 200 Chinese cities. It has benefited from the country's open and inclusive social and economic environment. Through the CIIE, we have introduced many advanced technologies and high-quality products to China, as well as cooperated with Chinese suppliers on innovation.

The author is the group executive officer of Fast Retailing and chief marketing officer of Uniqlo Greater China. She is responsible for brand strategy, brand marketing, brand communication, and digital innovation.

 

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