At the time, a friend told him about Menglian Dai, Lahu and Va autonomous county, a border county in southwestern Yunnan marked by its ethnic diversity and agricultural products.

Along with his friends, he rented a farm of 200 mu (13 hectares), growing products including avocado, coffee and passion fruit, with the hope of helping the locals in a more substantial way than just gifting them with photos.

Apart from hiring local people to help on the farm, his team offers free technical support to farmers and purchases their produce.

He also invited the local children to paint the images that appear on the coffee packaging, and for each package sold, 2 yuan is saved to offer courses to the children.

With this fund, the team designed a course called "imagination beyond coffee", which has been offered to children from four neighboring villages in the past year.