- Innovation driving brand development

According to the latest Global Innovation Index 2021 report from the World Intellectual Property Organization, China moved up from 35th place in 2013 to 12th in world rankings, which "underlines the continued importance of governmental policies and incentives to stimulate innovation."

Lei Jun, founder, chairman and CEO of Xiaomi Corp, said late last year that high input in innovation will bring high output. Between 2022 and 2026, Xiaomi will double its investment in R&D to more than 100 billion yuan.