Tim Reid, Ben Sherman's senior vice-president, said, "We are thrilled to extend our support of Team GB beyond the Beijing 2022 Games and into the Metaverse. As an iconic fashion brand, this is part of a comprehensive plan to bring Ben Sherman into the world of virtual goods and spaces. "

Tim Ellerton, British Olympic Association commercial director, said, "We are very excited to partner with Ben Sherman to make creative collectibles available to Team GB fans first. As the first Olympic Team to launch an official NFT collection in support of the Tokyo 2020 Olympic Games, we are proud to include this collection alongside our Official Team GB collection."

Tokns Commerce CEO Jamie Tedford, said, "As the Official Licensee of Humanz, we see this collaboration with Ben Sherman and Team GB as the ideal way to introduce this amazing NFT collection to the world."