Luo Qin, a tourist from Shaanxi province, tells China News Service that visiting the town is like watching a sequel of the TV drama.

"My favorite character is the young lady Bai Maimiao, and I met her equivalent in person today. She was promoted to be the workshop manager of a chateau. Stories about their rise above poverty are worth learning from," she says.

The town has designed seven tour routes for tourists to have a fully immersive experience. One spot on the routes is the yard of villager Zhao Hong, who has a character in the TV series modeled after him. Tourists go to Zhao's yard to take photographs of old items such as a tobacco pipe, a bicycle and a wheelchair. They were collected from villagers and used as props in the TV series.