Tu Jinge, 27, is one of the founders of Jingxiang Culture Communication Co Ltd, Tianjin. While studying for a master's degree in Nankai University, she and her friends set up a social space for learning and communication. In the process of operation, they realized the young generation had a strong interest in traditional handicrafts and folk culture. After that, they focused on the tea-calix with leaves[is this correct? could you check and clarify, thank you!], a representative work of traditional porcelain in Jiangxi province as a breakthrough point, and started the entrepreneurial journey of protecting, inheriting and innovating intangible cultural heritage.