At noon, livestreaming hosts employed by dealers across the country begin their work promoting the flowers. They stroll around the market explaining via their mobile phones the features and qualities of the different varieties.

Three hours later, the auction begins and hundreds of flower dealers submit their bids. Every day, about 1 million stems of freshly cut flowers are sold at the auction.

At 4 pm, the main flower market, which has become a popular tourist attraction in Kunming, opens to retailers and ordinary customers.