Attending the launch ceremony were director Zhang Yimou, actor-filmmaker Wu Jing and actor Chen Daoming, also chairman of China Film Association.

"The epidemic is not over. Life is not easy, not for art creation either. Although cinema is not all our life, it could be a mirror to reflect the life," said Zhang.

"There are many Chinese stories that we need to tell on big screen and spread to the world. Chinese filmmakers need to keep working on producing new touching stories, bringing strength to the audience," added the renowned director, known for the martial arts epic Hero and Shadow.