男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Training pays off for livestreaming hosts

By HE WEI in Shanghai | CHINA DAILY | Updated: 2020-08-07 07:27
Share
Share - WeChat

Challenges abound

However, the road to internet stardom can be bumpy. Like many other businesses, gaining an initial advantage is crucial to success, with latecomers likely to find it harder to make an impression.

For example, China's top 50 influencers generated a combined 12.35 billion yuan ($1.77 billion) in merchandise sales in May, with Viya Huang and Li Jiaqi-the top two players-claiming about one-third of the total, according to a joint report from the consultancies WeMedia and Phoenix Entertainment.

Pei, from Sinolink Securities, said less than 10 percent of merchandise is promoted by professional livestreamers, but they have contributed to more than 50 percent of sales.

Lena Fang, a dealer representing a group of overseas niche cosmetics brands, decided to avoid working with online celebrities after carefully doing the math.

"Taking into account the one-off payment for an endorsement, plus the discounts we offer to attract customers, for each facial cream I sell through a leading KOL, I stand to lose in the region of 80 yuan to 100 yuan," she said.

To avoid working with less-talented KOLs, marketers need to find out if influencers are as popular as they claim, Fang added.

"It's not unusual for half the products purchased via livestreaming sessions to be returned later," she said."This is due to many of the 'consumers' essentially being paid viewers."

According to market experts, negative customer experience and a bad return on investment can affect the livestreaming industry's long-term growth.

Derek Deng, a partner at United States management consultancy Bain & Co, warned that livestreaming could "overheat". Being involved in the business does not necessarily guarantee success, and a livestream channel could fail due to a lack of good operating practices, he said.

"As this is a relatively new market for customers, merchants should manage it properly and comprehensively, just as they do with other businesses," Deng said. "As brands digitize their business, they should also design, decide and deliver accordingly."

Yi, the trainer, said that in the final analysis livestreaming is a combination of techniques and improvisation.

"Even if people improve their sales ability to become top influencers, they still need the right temperament and charisma," he added.

|<< Previous 1 2 3   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 莫力| 吉林市| 隆化县| 静海县| 横山县| 临高县| 平谷区| 富裕县| 城市| 龙门县| 玉龙| 基隆市| 平谷区| 康马县| 天水市| 龙门县| 卢湾区| 延吉市| 连云港市| 金寨县| 新巴尔虎右旗| 拉孜县| 镇巴县| 邛崃市| 靖西县| 高青县| 运城市| 盐池县| 当阳市| 肥东县| 松桃| 贵阳市| 宁城县| 东光县| 梁河县| 友谊县| 依兰县| 方正县| 永仁县| 乌拉特后旗| 姜堰市|