男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Luxury watchmakers realize it is time for change

By Wang Kaihao | China Daily | Updated: 2020-04-30 08:14
Share
Share - WeChat
Some new models presented for the online exhibition "Watches& Wonders" through Tmall.[Photo provided to China Daily]

These are strange days and unusual times. It is fair to say that it is not usual for Chinese consumers to see products valued over a million yuan ($141,100) sold through a livestream broadcast. But then, up until a few months ago, social distancing was a strange concept.

As one of the world's most established trade fairs for high-end luxury watches, the Salon International de la Haute Horlogerie, or SIHH, in Geneva, Switzerland, was considered an "exclusive" occasion, only accessible to top-tier retailers, professionals and celebrities.

Its organizer, the Fondation de la Haute Horlogerie in Switzerland, claimed what it described as "the biggest change in its history" by inviting the wider public to venues throughout Geneva for the 30th edition of the salon. It was supposed to have been held from Saturday to Wednesday under a new name "Watches & Wonders".

Due to the COVID-19 pandemic, the inaugural "Watches & Wonders Geneva" was canceled, at least in its physical form, but soon it reached an even wider audience through an online plan B.

FHH cooperated with Tmall, one of China's major online shopping platforms, to launch "exhibitions on cloud" throughout the originally scheduled timeframe of "Watches&Wonders Geneva".

Livestreaming broadcasts and other interactive online shopping channels were used to showcase the wristwatches, involving about 100 new and classic versions from nine major international brands, including Cartier, IWC, Panerai, and Vacheron Constantin.

Net-a-Porter, the British retail website for luxury brands, opened its official store on Tmall last year. It became the stage of this "exhibition", which was also attended by professionals to impart relevant horological knowledge and explain design ideas.

Official statistics of SIHH showed the four-day fair in Geneva last year attracted about 23,000 guests and journalists. By comparison, Saturday's four-hour "exhibition" through a livestreaming broadcast on Tmall attracted over 160,000 viewers.

A 2019 report by Chinese consulting company iResearch showed that 56 percent of high-end wristwatch consumers in China are aged between 26 and 35. Nevertheless, even younger buyers will be intrigued.

"For luxury brands, the market of Gen Z(referring to those born after the mid-1990s) matters hugely," Mike Hu, the managing director of Tmall in charge of fashion and luxury products, said in a press release.

Analysis of data through e-commerce can be a key to future development, he says in the release to the media.

Forty percent of today's Chinese consumers of luxury wristwatches will first refer to online shopping platforms to get information, according to the report of iResearch.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 林西县| 福海县| 策勒县| 南昌县| 拜城县| 肥城市| 三河市| 合肥市| 道孚县| 抚州市| 醴陵市| 疏勒县| 沽源县| 横山县| 紫金县| 射洪县| 新津县| 乡城县| 昌宁县| 博爱县| 建瓯市| 将乐县| 永嘉县| 清水河县| 黄浦区| 奉贤区| 西贡区| 桑日县| 明星| 乌鲁木齐市| 桐庐县| 清徐县| 图木舒克市| 沧州市| 丰都县| 焦作市| 富川| 泾阳县| 寿光市| 通化市| 通道|