Last year, Modern Sky launched a new record label-Pollux-to focus on world music which covers every aspect of the genre, including artist management, music production and copyright.

"World music is regarded as a new direction on the international music scene, and we are keen on expanding our musical map. What we want to present is music with distinctive sounds, such as Chinese folk music, which also has a contemporary touch," he adds.

According to Zhang Xiaozhou, artistic director of Art China, the project will gather together a group of musicians to unearth and record a range of Chinese folk music materials. The digital release of the recordings will help music lovers from around the world to enjoy in the traditional sounds of China.