Their social media posts featuring Kapoor's visually-stunning works have piqued the curiosity of their followers to check out the artist's monumental red installations and stainless steel sculptures in the form of concave and convex mirrors, driving up traffic to the show, which has already been open for over 40 days.

In early December, A-list Chinese actress Zhou Xun released a set of photos she shot for the fashion magazine Vision, in which the mesmerizing woman poses beside Kapoor's giant installations at the CAFA Art Museum, creating a mysterious and irresistible atmosphere and setting social media abuzz over the exhibition.