As China's consumption upgrade unfurls further, there will be more consumers with high incomes looking for quality, unique and trendy services. They value diversification and convenience. With China's night-time economy springing up, it has fueled growth by further unleashing residents' consumption potential. Such upgraded trends in the demand side call for more changes on the supply side. Retailers or service providers will see their sales surge if they take advantage of such trends and launch their customized and quality services in a timely way.