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Weibo account grows into cultural product platform

By Xing Wen | chinadaily.com.cn | Updated: 2019-11-18 14:21
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A conference was held by Tong Dao Da Shu in Beijing on Nov 14 to discuss creativity and licensing of its subsequent IP. [Photo provided to China Daily][Photo provided to China Daily]

The company is attempting to create more high-quality and original content in the form of caricatures, cartoons, short videos, online reality shows, online live-streaming and film. Next year, an exhibition of zodiac symbol-related products and services will tour 15 major cities across the country.

To date, the company has cooperated with fashion brands, clothes manufacturers, food retailers and other partners to make popular cultural and creative products featuring the cartoon characters created by the company.

The company boasts over 60 million followers on various online social platforms, including Sina Weibo.

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