On Nov 11, Taylor Swift visited Guangzhou where she met some of her fans at Guangzhou Tianhe Sport Center as part of an event launched by Tencent Music Entertainment and Universal Music China. With a full-house of about 8,000 fans at the venue, the event was also live streamed online.

On Aug 23, Swift released Lover, her seventh studio album that became the No.1 best-selling digital album from a Western artist on TME platforms in 2019. To further connect with her Chinese fans, she has included two exclusive songs for the Chinese market on the digital version of the album.