With the theme of "Brand, Exchange and Fusion", the competition is sponsored by the Yinchuan government and the office of the administrative committee of the Grape Industrial Park in the Eastern Foot of Helan Mountain, Ningxia Hui autonomous region.

The competition has also received support from the organizing committee of the Concours Mondial de Bruxelles and Beijing International Wine & Spirit Exchange.

Tu Jiaqing and Yao Dongdong contributed to this story.