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Livestreaming sales reach for the heights

By XU JUNQIAN | China Daily | Updated: 2019-09-04 07:19
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Former singer Wei Ya is the top livestreaming broadcaster on Taobao.
[Photo by CHEN ZHONGQIU/FOR CHINA DAILY]

Last month, a star-studded luxury wedding ceremony that reportedly cost 70 million yuan made headlines in numerous Chinese newspapers and web portals.

Held in the National Stadium in Beijing, the ceremony featured 42 A-list celebrities, including martial arts star Jackie Chan and pop singer Wang Leehom.

Both the bride and groom are active livestream broadcasters. But instead of spending a fortune, the couple profited from the wedding by having it livestreamed and by partnering with a variety of brands. Media reports said the event set a sales record of 130 billion yuan by promoting the wine used for toasting, among other products.

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