Pure white plumage, round head and small but fat shape, call ducks with their adorable appearance are becoming rising stars in China's pet market.

In Chengdu, Southwest China's Sichuan province, a cafe run by several college graduates uses call ducks to attract customers.

In Jiamusi, Northeast China's Heilongjiang province, a post-90s young man nicknamed You Laojiu raises a call duck called Tangyuan and boasts one million fans on the internet.

You Laojiu opened an online store at e-commerce platform Taobao in March to sell newly hatched ducklings and eggs of call ducks. A mature call duck sells for 15,000 yuan while an egg fetches 1,500 yuan.