Amazon has beaten Google and Apple to be named the world's most influential brand of 2018. The company placed third in last year's list of the World's 500 Most Influential Brands, which was released by brand consulting and research firm World Brand Lab.

The ranking, published annually since 2004, was based on three key indicators – market share, brand loyalty and global leadership – for more than 20,000 brands worldwide.

The US was the big winner in terms of brands' influence, as the list showed that eight out of the top 10 brands and 223 of the top 500 were from the country, compared with a total of 38 Chinese brands among the top 500.

Here's the top 10.

No 10: McDonald's