男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Xiao Guan Tea joins hands with Prince Kung’s Palace Museum to tap younger customers

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2019-01-08 14:11
Share
Share - WeChat
Mei Jiang, general manager of Marketing Center of Xiao Guan Tea, signs strategic collaboration contract with Chen Xiaowen, deputy curator of Prince Kung's Palace Museum, in Beijing on Jan 7. [Photo provided to chinadaily.com.cn]

The Beijing-based tea maker Xiao Guan Tea has partnered with Prince Kung's Palace Museum to introduce Spring Festival gift tea package on Jan 7, as part of the company's efforts to attract younger Chinese consumers back to tea consumptions.

The gift tea package themed Good Fortune is a joint work with one of the most renowned museums, a move showing that Xiao Guan Tea aims to integrate intangible cultural heritage with modern Chinese people's lives, Mei Jiang, general manager of marketing center of Xiao Guan Tea, said.

In 2019, the company has plans to develop more products for younger consumers, such as convenient tea package and colorful wrapping, Mei said.

The age of consumers buying Xiao Guan Tea online is between 18 and 35, lower than the average age of consumers of the traditional tea products, Mei said.

Xiao Guan Tea Spring Festival gift package. [Photo provided to chinadaily.com.cn]

More than half of its consumers are female and 70 percent are younger than 40-years-old.

Launched in 2012, Xiao Guan Tea, which sells small-sized and convenient tea package, has expanded quickly to more than 600 franchised stores and is available at 5,000 other retail stores in the country.

Its ecommerce distribution has expanded to Tmall and JD. In 2018, Xiao Guan Tea's retail sales reached 2 billion yuan ($295 million), ranking No 1 tea brand in the country.

One out of five products are sold online. Its 1.5 billion yuan manufacturing plant in Huangshan Mountain is expected to go into production this year.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 舒兰市| 寿宁县| 淮滨县| 红安县| 湘潭市| 开平市| 新竹市| 那坡县| 休宁县| 合肥市| 凤阳县| 兴安盟| 云阳县| 赤峰市| 乌海市| 湟中县| 德江县| 昌平区| 汉阴县| 康乐县| 静宁县| 临夏市| 正宁县| 江陵县| 临清市| 福鼎市| 邹平县| 承德市| 华阴市| 简阳市| 浦县| 九龙县| 台州市| 西丰县| 内丘县| 兰坪| 乌什县| 砚山县| 石嘴山市| 曲沃县| 兴隆县|