Experiential fresh food supermarket 7Fresh brings convenience to Xi'an city, Northwest China's Shaanxi province.

With the aid of advanced technologies, customers can order online, choose products offline and pay with facial recognition technology in the newly opened 7Fresh, a sub-brand of JD.com, on Sunday.

The fresh food experimental supermarket, the first of its kind in NW China, contains various sections including fresh vegetables, fruits, wine and beverage, meat, poultry and eggs, seafood, fast food, dessert and cooked food.

People can not only eat the fresh food right after buying it in the kitchen section but also enjoy free delivery in 30 minutes within three kilometers.