Looking to the future, Lu Qi has other ideas. "In the next few years, Jenny Lou's will build three sub-brands. In addition to Jenny Lou's Green, Jenny Lou's Express and Jenny Lou's Lifestyle will be launched in turn," Lu Qi said.

"The former is a select store with smaller size and flexible location. Jenny Lou's Express is aimed at getting in touch with more communities in Beijing; the latter will integrate itself into a comprehensive leisure zone for customers to enjoy their day. From eating, drinking and playing, as well as attending interesting courses like cooking and wine tasting, all you can imagine will be available."