男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

China remains world's second-most valuable national brand

By Wang Mingjie in London | China Daily UK | Updated: 2018-10-09 00:15
Share
Share - WeChat
Beijing's CBD area. [Photo/VCG]

China has maintained its spot as the world's second-most valuable national brand, with its worth rising 25 percent to $12.8 trillion, according to a new report, second only to the United States of America, whose value is $25.9 trillion.

The latest Nation Brands Report announced by London-based brand valuation consultancy Brand Finance revealed that China continues to perform well despite the prospects of a protracted trade dispute with the US, confirming the already established robustness of the Chinese economy.

The Brand Strength Index, also known as BSI, is determined by performance on dozens of data points across key pillars including goods and services, investment and society.

Topping the table as the world's most valuable nation brand, the USA's brand value has gone up 23 percent over the past year to $25.9 trillion. The US economy has expanded at a speedy pace with growth expected to continue in the months to come.

Alongside the GDP, its consumer sales, construction orders, car output and other indicators of growth have each seen an increase – proving the US economy truly is booming.

This rise of China's brand value is down to the world class infrastructure and highly educated workforce of booming cities such as Beijing and Shanghai, putting them among the world's best places to do business, the research suggested.

In recent years China has shifted its focus from commoditized production to building world-class brands, such as Huawei and Alibaba, and this success in turn reinforces the strength of the nation brand.

David Haigh, chief executive of Brand Finance, said the rising value of China's nation brand was a consequence of its position of global leadership, a pro-business outlook, and a determination for the country to create brands rather than just products.

"The current government's renewed commitment towards free trade, opening up of the Chinese market, and enhancing protection of intellectual property will make for a yet improved business environment in the years to come," Haigh said.

Singapore has claimed the title of the world's strongest nation brand once again this year, earning a BSI score of 92.4 out of 100.

"Just like for a consumer brand, it is important for a nation to have a compelling proposition to attract talent, investment, tourism and more. Singapore has managed to do that extremely well with their new positioning of 'Passion Made Possible' which cuts across segments and stakeholders, thereby contributing to the strength of Brand Singapore in every possible way," Haigh said

While China's brand strength remains relatively low at 73.5, it has grown faster than any other big nation brand, with whole two points added to the country's BSI score over the past year.

The improvement comes as China steps up its role on the global stage, championing free trade and leading the efforts to combat climate change at a time when the US is turning toward protectionism and prioritizing own interests over a collaborative energy policy.

Behind the US and China, Germany solidifies third position with the fastest-growing brand value in top 50, up 28 percent to $5.1 trillion, while despite the uncertainty of Brexit, the UK's nation brand has recorded a solid 20 percent growth year on year to $3.8 trillion, replacing Japan in fourth place.

"Britain's performance in this year's study of the world's nation brands shows that perceptions of Brexit go against the economic reality," Haigh said.

"What the exact scenario and consequences of exiting the EU will be still remains to be seen, but both current market conditions and economic forecasts for the coming years reaffirm Britain's ability to make the most of its post-Brexit future."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 故城县| 资阳市| 彩票| 洪江市| 枣强县| 肇州县| 确山县| 澄迈县| 正安县| 佳木斯市| 扬中市| 新民市| 岳西县| 沂南县| 安乡县| 乌审旗| 二连浩特市| 饶平县| 张家界市| 合山市| 永城市| 万年县| 通榆县| 屯留县| 察哈| 修水县| 六安市| 逊克县| 贡山| 灵台县| 治县。| 余干县| 泸水县| 电白县| 安庆市| 舟山市| 张家川| 西林县| 福鼎市| 明星| 长寿区|