Story of Yanxi Palace proved it again and was viewed 13.3 billion times online by Aug 26. Its costume, makeup and plot all became a national topic within a month since its premiere.

The drama also boosted the number of visitors to the Forbidden City after the Palace Museum appeared in the TV series.

According to Beijing Youth Daily, the Yanxi Palace, or Yanxi gong, a lesser-known place in the Palace Museum, became a major attraction recently. Many of the visitors came to see the venue where concubine Ling, the heroine of the drama, lived.