Guo Zongguang, director of New Zealand's China Cultural Center, said at the event's opening on June 8 that the 2018 China Week focuses on creative cultural products from China to show the creative development of traditional Chinese culture.

"We invited delegates from the Dunhuang Research Institute of China to offer exhibits and creative products from Dunhuang to present to the people of New Zealand the cultural landscape of this important trade town along the ancient Silk Road."

The event is co-organized by the China Cultural Center in New Zealand, the Network of International Culturalink Entities of the Chinese Ministry of Culture and Tourism, and the Dunhuang Academy.