男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

On-spot scenarios help increase interest among enthusiasts

By Zheng Yiran | China Daily | Updated: 2018-03-21 10:29
Share
Share - WeChat
Winners pose for a photo during the Nanjing stop in Jiangsu province of the Knives Out national esports tournament organized by the game's producer NetEase.[Photo provided to China Daily]

If there's a crowd of people crammed into the lobby of your favorite shopping mall, you may just be observing one of the latest crazes among young Chinese people-the mobile game Knives Out, also known as the chiji (chicken-eating) game.

The game, launched by China's leading mobile-game developer NetEase last November, now boasts 200 million registered users. Meanwhile, a national esports tournament was held across cities in China, providing an offline gathering for Knives Out fans.

From December 2017 to early February, NetEase arranged more than 400 offline matches in 18 cities nationwide, getting a total of 19,000 gamers involved, according to the latest data from the company. Prizes were set to make the tournament more fun. For each single match, the top prize was 2,000 yuan ($316).

Meanwhile, the campus tournament covered more than 500 universities and colleges.

The offline tournament has aroused gamers' enthusiasm, and stimulated Knives Out's online market, and the company is planning to invest more to combine its gaming sector with esports.

"We plan to invest at least 1 billion yuan to build a pan-entertainment esports ecology," said Wang Yi, vice-president of NetEase. "The game we offer aims at getting everybody participating. This year, we will arrange basic events across 100 cities and 1,000 universities nationwide."

The offline tournament of Knives Out sets a zero threshold, with every gamer allowed to participate.

"For previous esports games, we ordinary gamers were only audience members. Now, my friends and I can enjoy ourselves in the offline tournament," said Lin Qian, a fan of Knives Out. "We may also make some new friends in the game. We had a lot of fun."

Market insiders from iiMedia Research Group, a consulting agency in the mobile internet industry, said the trend in the gaming market is combining online gaming with offline gaming. Creating users' offline interactions is beneficial to arouse their enthusiasm and to enhance the level of engagement and stickiness, bringing new growth points for the gaming market.

The offline scenarios offer gamers better user experiences, and can expand the channels to attract users, market insiders said.

Besides Knives Out, other online games are also exploring their offline scenarios. During the past Spring Festival, King of Glory, another popular mobile game developed by Tencent Holdings Ltd, joined hands with online travel agency Ctrip, offering a free lounge service at railway stations to the veteran players.

It also cooperated with Meituan Waimai, the country's leading online food delivery company, to offer gamers special discounts when they order food on the platform.

"Integrating online gaming with offline scenarios is the future trend. Interactions between online and offline gaming can effectively boost the vitality of the market," said Chen Yu, CEO of the Quantum Studios under Tencent Interactive Entertainment.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 蒙城县| 鲁甸县| 武威市| 遂川县| 扎囊县| 将乐县| 全州县| 崇信县| 石阡县| 武威市| 防城港市| 沙湾县| 阿尔山市| 慈溪市| 枣庄市| 西平县| 灌阳县| 新安县| 博兴县| 安阳市| 兴隆县| 苏尼特左旗| 十堰市| 通许县| 济宁市| 东兰县| 水城县| 南充市| 益阳市| 梁平县| 湘潭市| 潍坊市| 库车县| 新竹市| 大关县| 从化市| 诸城市| 武山县| 仁布县| 当雄县| 邮箱|