男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Sports
Home / Sports / Basketball

CBA and Ctrip pen sponsorship deal

By ALYWIN CHEW in Shanghai | China Daily | Updated: 2018-02-05 09:31
Share
Share - WeChat
Retired Chinese basketball star Yao Ming, president of the Chinese Basketball Association (CBA) and FIBA Basketball World Cup 2019 Ambassador attends the Mascot Shortlist Ceremony of FIBA Basketball World Cup 2019 at the Wanda Han Show Theater in Wuhan city, Central China's Hubei province, Jan 23, 2018. [Photo/IC]

Online travel service provider Ctrip is now the official travel sponsor of the Chinese Basketball Association.

CBA president Yao Ming penned the sponsorship agreement alongside Sun Bo, senior vice-president at Ctrip, at Shanghai's Yuanshen Sports Center last week.

"The 2017-18 season is crucial to the development of the CBA. This sponsorship deal with Ctrip will provide strong support to the further development of the league and the state of basketball in China," Yao said at a media conference to announce the deal.

The sponsorship will see brand promotions from both parties appear on each other's online and offline platforms.

Sun said that Ctrip stands to gain from the massive presence that CBA has in China, noting that the league's games are screened during primetime by 22 provincial and municipal TV stations and have always enjoyed high ratings. Fans can also catch the games on a host of online streaming sites.

With regard to consumers, Sun pointed out that Ctrip's VIP members can look forward to enjoying preferential rates at hotels located near stadiums and premium access to games.

The deal also includes a corporate social responsibility element that will see the two parties cooperate in conducting basketball-related activities in China's rural areas.

"The main objective of Ctrip is to achieve growth, and the same can be said for the development of basketball in China," said Sun.

"As a mature organization that is 18 years old, Ctrip is looking to take on more social responsibilities. This cooperation with the CBA is one of the ways we plan to do that."

Yao, an eight-time NBA All-Star and member of the Naismith Basketball Hall of Fame, was appointed as head of the CBA last year.

The first non-government official to take the helm of Chinese basketball's national governing body, Yao has promised to reform the league since taking charge.

His plans include the establishment of a developmental league to provide more opportunities for young players as well as improving the standards of the CBA draft, fitness tests and training for referees.

Most Popular

Highlights

What's Hot
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 衢州市| 盐池县| 乌苏市| 苏尼特左旗| 鹤山市| 临洮县| 昌宁县| 达尔| 喀什市| 陆河县| 房产| 宣城市| 法库县| 汝南县| 五台县| 竹北市| 建阳市| 兴安县| 乐都县| 大同市| 商水县| 蕉岭县| 修水县| 昌黎县| 张家港市| 绥江县| 合江县| 平罗县| 商城县| 卢龙县| 北碚区| 邳州市| 沭阳县| 东兰县| 醴陵市| 玛纳斯县| 铁岭市| 介休市| 永吉县| 二连浩特市| 白沙|