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Conquering a new market

By Wang Kaihao | China Daily | Updated: 2018-01-11 08:00
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Chosen could be an example of how better business models and distribution channels can help quality Chinese online productions do well abroad. [Photo provided to China Daily]

According to Dou Lili, the general manager of online films at iQiyi, some changes were made to make the production more attractive for Chinese audiences.

For instance, the lead role played by Lan was changed from a lawyer in the original series to a physician, a profession more familiar to the Chinese.

"We also focused on family values and an exploration of human nature," he says.

Nevertheless, he says that efforts were made to make the film feel more "international".

To that end, an Australian actor Sam Hayden-Smith was invited to join the main cast.

For now, it looks that the attempt to remake an American TV series with Chinese elements and sell it to the American market is working.

"If we export our own films, overseas distribution is more difficult," says Dou. "But, an adaption of something familiar to American audience seems to make things easier."

Distribution channels also matter.

For Chosen, Sony Pictures participated in the distribution of the Chinese internet production for the first time.

Commenting on the new trend, Huang Dai, the vice-president of Sony Pictures in China who is in charge of film distribution, says: "Diversification is an irreversible trend for Chinese films.

"But, as a traditional film distributor, we also need insights into what is favored by filmgoers, and more new methods of distribution."

In April, iQiyi reached an agreement with Netflix, and Chosen has become the first result of this partnership.

And for Chinese films tailored for the internet, the foray by Chosen marks a milestone.

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